Guilty Pleasures

I'm sitting in the Skyteam Lounge at LAX waiting to board my flight to Paris. It is a really nice lounge, light and airy and spacious.  It is also very quiet, which is very unusual in this day and age.

It is also place with free wifi. I'm working but I'm also doing something else  - I'm catching up on my vapid television watching. I do a lot of that these days.  I have become somewhat of a tv watcher. I'm not proud of it, but instead of reading tattered copies of Redbook at the gym, I'm catching up on British shows and U.S. popular culture in 45 minute chunks.

What is my guilty pleasure? Picking a series and downloading a full season to watch on the trip.  The rest, I'll pick up on netflix or hulu, but spending that 19 bucks for 19 hours of entertainment is my guilty pleasure.

What is yours?

There is nothing more exhausting on than being "on". I have great admiration for folks in sales. 

That is me on stage. 

 

Nm

Please hold questions until the end 

Woo Woo What? and missing your target

Klout, WTF? 

I spend my days wondering if anyone will ever read what I write.

Truthfully, I spend about six minutes wondering if I should hit the share buttons and even posting to Google Plus to see if I can increase my reach. I don't always execute on my intentions because the people I follow or care about are usually on more than one of my networks and I hate bombarding people with the same content or whines.

There are a million places, apps and opportunities for people to share content, but picking the right one is critical to building your audience. Are the folks you engage with the most  on Twitter? Do you love to curate collections and have a million followers on Pinterest? Are your photos envied and emoticoned by more than your best three friends?

Should you pick just one?

I recommend that you and I should spend some time testing hypotheses, measuring reach, and trying different approaches before developing your outreach mix.   I crack up every time I see this ad for Adobe Marketing Cloud.  It is a great example of brands and maybe you, jumping on the latest thing without thinking things through.

Jumping on a bandwagon - Cashing in the Q4 budget and buying some followers. 


Until next time, WOO WOO on or until you mama joins up.

How to dress for success or how to dress yourself successfully

A room with a view, Hyatt Etoile, July 2014.

My life has taken some turns - mostly good.

I have started to dress like a grown-up. Maybe its that I finally feel like I can buy clothes that suit me. It might just be that I work right next to the Nordstrom shoe buyers and I feel like I have to up my game.
Whatever it is, it takes a little more effort that it did before to get out the door and that takes some planning.

I'm going on an eight day trip soon that involves air travel and a bit of driving. I have a short work presentation to a bunch of friendly colleagues who are more casual and then to Paris where I want to look nice and be comfortable. I'm not into wardrobe changes per se, but I could definitely get out of my rut and try a few things.

In my new found love of retail I have learned a few things that I would love to share with you. Here they are.

Always shop for clothes on an empty stomach - you'll look better.

If you can't take someone you trust with you when you go shopping  make sure you model what you bought for them before you rip off the tags.

Try and sit down and cross your legs, bend over, stretch your arms up in your new garments on a full stomach before you rip off any tags.

Cut those tags off, do not rip them.

Always save the receipt and the buttons that come with whatever you bought. You'll need them one day.

Oh, I hate Pinterest, but here is a board that shows you just what I'm thinking of taking.

Do tell me what you think.

nm

First Sunday

                                 515 PM - still light out, embrace it or go south. 

I love the first morning after Daylight Savings Time ends. I love getting up and having an extra hour of the day to do things.

When did we start doing things on Sunday?

Isn't Sunday the day our Protestant forefathers (yes, fathers) decided we needed to rest after a week of toiling? Come to think of it I did toil a little in the garden yesterday. 

Isn't Sunday supposed to be out relaxing, spending time away from devices, and reflecting on the week behind and thinking about the week ahead?

I'm tired of overachieving on Sunday.  I want my Sunday back. 

Maybe next Sunday.  

nm

What's the frequency Kenneth?

                                           Startup Hall - U of Wa. Go there. 

Yup. I'm back.

Life has been pretty decent around here - we're busy with work, family, dogs, gardens and travel.  I miss writing terribly. I start a hundred blog posts in my mind and then I just walk away without scribbling anything down.

I think once I learned about page views, impressions, SEO, SEM, trackbacks and how blogging really worked, I got turned off.

I'm not sure Twitter is my medium, either.

Photography is great. I like the instant gratification of posting an image and getting instant feedback. Who wouldn't? However, there is something lovely about writing out your thoughts and something even better when someone takes the 45 seconds in their day to read what you wrote.

I'm going to try this again.

We'll see how it goes.
nm