Wednesday, April 11, 2012

rebranding and thinking

all eggs one basket

Easter, 2012.

I spend a lot of my day thinking about what I really want to do in terms of my next career move. I do not have an elevator speech at the ready, nor an ignite talk, pecha kucha slide show to show you, and blessedly no haiku. I do know I want to continue learning about social media and its penetration into the realm of science observation and reporting. I am pretty sure I am done being a scientist. I sometimes wonder how many scientists really do science any more. A lot of my friends seem to be managing budgets, programs, writing policy documents and creating power point decks. Very few people have the luxury of getting out into the field and collecting data, getting wet or sitting at the bench waiting for a gel to run out. I have done both. I loved the experience and hated the dread of ambiguous results.

I also had some really interesting fodder to throw out at cocktail parties. Fish poop! Gonads! Big tidal waves!

Is a better mix of/for me to look at my love of science, my understanding of observation platforms and using social media for engagement? I would have to say yes. I am sure to be shot down for some of my ideas and am getting used to dear colleague letter about lack of funding. Each stumbling block just makes me a better grant writer, editor and more confident.

Where does branding come into this? I am not toothpaste, nor an energy drink, but am more concerned these days about how people perceive me. Words are important, as are images and your interactions with colleagues face to face as well as on line. Do people view me as a dog lover, a lover of all things floral, or a potential social media strategist? My twitter handle (@floraandflying) was made up in 2005 when I first started blogging and using flickr for posting pictures. Things have changed now, but do folks only see me by this name? Should I go back to using my real name?

I don't know and right now I am trying to figure this out.

I just hope they read on...


tea_austen said...

If you post pretty pictures I will. Especially if they reference chocolate or flowers.

Megan said...

For what it's worth I branded myself back in 2001 and these days strive to use my real name instead wherever I can. This seems to be the case among people I've followed for years as well. And you have a name that is, at least around here, unique and memorable!