Klout, WTF?
I spend my days wondering if anyone will ever read what I write.
Truthfully, I spend about six minutes wondering if I should hit the share buttons and even posting to Google Plus to see if I can increase my reach. I don't always execute on my intentions because the people I follow or care about are usually on more than one of my networks and I hate bombarding people with the same content or whines.
There are a million places, apps and opportunities for people to share content, but picking the right one is critical to building your audience. Are the folks you engage with the most on Twitter? Do you love to curate collections and have a million followers on Pinterest? Are your photos envied and emoticoned by more than your best three friends?
Should you pick just one?
I recommend that you and I should spend some time testing hypotheses, measuring reach, and trying different approaches before developing your outreach mix. I crack up every time I see this ad for Adobe Marketing Cloud. It is a great example of brands and maybe you, jumping on the latest thing without thinking things through.
Jumping on a bandwagon - Cashing in the Q4 budget and buying some followers.
Until next time, WOO WOO on or until you mama joins up.
