There is a story going around the interwebs about an article that was "published" in an on-line science journal that basically repeats the same thing in the abstract, introduction, material and methods, results, discussion et al which is "Take me off your effing mailing list". While the article points out that these new online science journals will take anything for a buck and should be considered disreputable, the premise of the article is solid.
Let me go. Don't make it hard for me to unsubscribe from your content.
The internet is really a give and take thing - I give you some awesome content you think you need and in return, I demand your email address so that I can send you marketing materials. Just giving someone your email address is really low currency when you compare it sites that basically demand to know everything about you and your business before allowing you to download their content. I can't imagine that everyone fills out the information the same way every time, nor do they do so truthfully.
Ask me too many questions and I may end up stretching the truth.
As a marketer, you really don't want that.
As a marketer to B2B you may want a little more information about me so you can have your sales person suss me out, I respect that.
As a person, I ask that you limit the number of questions you ask about my occupation and my goals.
As a busy person, I ask that you make it easy for me to opt-out of any related marketing schlub.
As a busy marketing person, I ask that you don't consider my name and information as a lead until I engage you again. I hate for you to be disappointed.
As a busy marketing person who hates waiting in line and trying to remember why I am getting information from you, I ask that you remind me why you are sending me something.
As a potential lead, I ask that your content be engaging, concise and sincere enough that I'll consider reading past the first paragraph and perhaps click on the link and read further.
|Try harder and check your work.|
As a person, I ask that if you eff-up when you send me email, that you admit to your mistake and apologize.
|Me and Sylvester Stallone.|
As a person I ask that you consider that my gender may not match my name and to spend a little time making sure your marketing automation tools are filling in the blanks.
As both a marketer and a consumer, I demand that you make it easy and clear how to unsubscribe from your literature. Please don't ask me why I'm leaving, because if you have to ask..... Please do not send me a follow up email to confirm my removal from your list. Please do not have me sign onto the website to update my preferences. Just set me free.
My opinion of you and your product may not just be based on your quality or content, it is also based on my ability to decide to leave at will.