Woo Woo What? and missing your target

Klout, WTF? 

I spend my days wondering if anyone will ever read what I write.

Truthfully, I spend about six minutes wondering if I should hit the share buttons and even posting to Google Plus to see if I can increase my reach. I don't always execute on my intentions because the people I follow or care about are usually on more than one of my networks and I hate bombarding people with the same content or whines.

There are a million places, apps and opportunities for people to share content, but picking the right one is critical to building your audience. Are the folks you engage with the most  on Twitter? Do you love to curate collections and have a million followers on Pinterest? Are your photos envied and emoticoned by more than your best three friends?

Should you pick just one?

I recommend that you and I should spend some time testing hypotheses, measuring reach, and trying different approaches before developing your outreach mix.   I crack up every time I see this ad for Adobe Marketing Cloud.  It is a great example of brands and maybe you, jumping on the latest thing without thinking things through.

Jumping on a bandwagon - Cashing in the Q4 budget and buying some followers. 


Until next time, WOO WOO on or until you mama joins up.

How to dress for success or how to dress yourself successfully

A room with a view, Hyatt Etoile, July 2014.

My life has taken some turns - mostly good.

I have started to dress like a grown-up. Maybe its that I finally feel like I can buy clothes that suit me. It might just be that I work right next to the Nordstrom shoe buyers and I feel like I have to up my game.
Whatever it is, it takes a little more effort that it did before to get out the door and that takes some planning.

I'm going on an eight day trip soon that involves air travel and a bit of driving. I have a short work presentation to a bunch of friendly colleagues who are more casual and then to Paris where I want to look nice and be comfortable. I'm not into wardrobe changes per se, but I could definitely get out of my rut and try a few things.

In my new found love of retail I have learned a few things that I would love to share with you. Here they are.

Always shop for clothes on an empty stomach - you'll look better.

If you can't take someone you trust with you when you go shopping  make sure you model what you bought for them before you rip off the tags.

Try and sit down and cross your legs, bend over, stretch your arms up in your new garments on a full stomach before you rip off any tags.

Cut those tags off, do not rip them.

Always save the receipt and the buttons that come with whatever you bought. You'll need them one day.

Oh, I hate Pinterest, but here is a board that shows you just what I'm thinking of taking.

Do tell me what you think.

nm

First Sunday

                                 515 PM - still light out, embrace it or go south. 

I love the first morning after Daylight Savings Time ends. I love getting up and having an extra hour of the day to do things.

When did we start doing things on Sunday?

Isn't Sunday the day our Protestant forefathers (yes, fathers) decided we needed to rest after a week of toiling? Come to think of it I did toil a little in the garden yesterday. 

Isn't Sunday supposed to be out relaxing, spending time away from devices, and reflecting on the week behind and thinking about the week ahead?

I'm tired of overachieving on Sunday.  I want my Sunday back. 

Maybe next Sunday.  

nm

What's the frequency Kenneth?

                                           Startup Hall - U of Wa. Go there. 

Yup. I'm back.

Life has been pretty decent around here - we're busy with work, family, dogs, gardens and travel.  I miss writing terribly. I start a hundred blog posts in my mind and then I just walk away without scribbling anything down.

I think once I learned about page views, impressions, SEO, SEM, trackbacks and how blogging really worked, I got turned off.

I'm not sure Twitter is my medium, either.

Photography is great. I like the instant gratification of posting an image and getting instant feedback. Who wouldn't? However, there is something lovely about writing out your thoughts and something even better when someone takes the 45 seconds in their day to read what you wrote.

I'm going to try this again.

We'll see how it goes.
nm

The journey can be half the fun

What I did this week

My first ever lightning talk - so much fun

Playing the Lottery

I lost.

I am now stuck going to Paris via Detroit.

Wish me luck.

At least I am getting another 1000 miles for my return flight from Southern California and I get to dump all my work paperwork from this trip.

One day I'll have to tell you all about it.

How I spent the last six weeks

I need a drink.

The best use of instagram to date

Today I feel like I am a terrible traveler. Partially its because I refuse to check a bag, and thus feel I must be a minimalist in what I bring.  Partially because no matter how many times I leave, it always seems that I have packed too much or not packed the one thing I need.

Typically I am found somewhere in the first world. I have a credit card. I usually have command of a language that is spoken by someone around me. I can cope.  

So tonight I am packing for two trips that are back to back.  There is a planned touch and go in the middle, but on the off chance I do not have fly back home to leave again, I am packed for both trips. The temperature range is approximately 30 degrees and the occasions requires some semblance of natty dressing. 

What does this have to do with Instagram?

A few months ago, a friend of mine, Kristy embarked on a thirteen day trip to the Eastern US and the Maritimes.  She was spending a few days in Boston and NY and then the rest of the time was cruising. Before she left, she figured out her outfits and then instavideoed her wardrobe.  I could not stop watching it,  it was brilliant.  

I wish I had time this trip to be this creative.  Instead, I'm going with one extra pair of jeans (mailed home from California, a pair of boots that I may regret, a pair of ballet flats that I am mailing home after my meeting) and a crap ton of grey t-shirts. No one messes with a girl wearing a grey t-shirt and a black cashmere sweater and jack purcells.

last light

Hey! Did you see the blue sky today?

The sadness of the last few hours of light today was hard to take.  I hate Standard Time. I hate coming home in the dark.  I am resolved to get out at lunch and catch some sunlight.  I'm lucky enough to take Ernest on two to three walks a day, but this time of year, they are all in the dark. TH does his lunchtime walk.

Light is important.  I live for flights above the clouds. I pine for Hawaii in December, but always end up in London.

I'm just waiting for Dec. 21.

Let the light shine in.

Happy Nov 1

Rabbit.

Postcard from the Edge (or the Peripherique)

Room with a view.

I am in Paris.

This is not unusual.

In fact, it is a little boring.

From this trip I have learned a few things (in no particular order).

I am no longer self-amusing, that is I can not rely on myself and my imagination to keep myself occupied for any time.

I have become the person I hate - the one who craves validation.

I can't leave well enough alone.

I really don't like macarons all that well.

That one should still brush one's hair and be presentable when you are video skyping with colleagues 5000 miles away.

That one should not video skype while on vacation.

I will be glad to be back in my own bed tomorrow.

Tout a l'heure.

Done

Hi!

It is 525 am here and after a rabble rousing night here, I slept fitfully. That one iced tea at 7 pm killed me.  Sad isn't it?

Looking back at my to do list, I realize I have not accomplished much, but I am trying.


8. Revisit the Spiral Jetty.

That and starting on my iTunes library (#10)  is all I have done.  The weather is prone to be vile next week (upper 80s) so that should be reason enough to learn how to grill (#3 and #4).  The idea of turning on the oven has no appeal.

In other good news, I shall dip my toes in the lake after work. Yup, work.

That alone, is good news.

To do

 Post no thrills, taken in Mid-Mahattan, February 25, 2012

Instead of focusing on what I am trying to not do this year, here is a list of things that I would love to do/try/learn this year.

1. Learn how to properly snorkel.  I spend enough time in the warm waters of Hawaii, you would think that I enjoy floating with my face in the water and a tube shoved into my maw to get oxygen to my lungs.  I really don't. I need to chill and learn that you can see a lot in 6' of water and that maybe fish can be cute and entertaining if you relax and learn to breathe.

2.  Learn how to sea kayak.  Insert cold  water, San Juan Islands, eskimo roll and terrible currents into the previous thing to learn to do and realize that North Pacific fish are not entertaining enough to pay much attention to them unless they become dinner.

3. Learn how to light a barbeque and learn how to grill. 

4. After I master that, move on to indirect heat grilling.

5.  Pressure can tuna.

6.  Run faster, longer and without stopping. 

7. Finally go to Marfa, TX and see all that great art work.

8. Revisit the Spiral Jetty.

9.  Go to Argentina in our fall when the weather is more to my liking.

10.  Listen to all the music I have in my iTunes library, make a few play lists and start culling things I do not care for any more.

I think that is a pretty good start, don't you.

What do you want to do this year, or next year or ever?

No pants allowed

  
Welcome to the Boulangerie at Casa Beagle.  Dogs welcome.

Let me set something straight, I love pants. I love skorts even more, but that is fodder for a series of fashion related posts. This post isn't really about clothing, but about creating a weekend that is filled with nothing more than being yourself.  It is about giving yourself permission to let the week slip away behind you.  No errands, no dinner commitments, no plans are made on these weekends.  I look forward to my no-pant weekend (yoga pant weekend just doesn't sound that exciting, nor drives blog traffic) which usually starts with the mad drive to the ferry and taking the happy dogs for a walk on the beach before the boat ride up to Orcas. 

The weekend stretches ahead with all sorts of possibilities  - long dog walks, trying new recipes, beating back the garden, long conversations after dinner, napping with assorted hounds in sunbeams and catching up on reading. There is no need to impress anyone, here we are all ourselves.  A nice dinner in town can even be pulled off if your yoga pants are clean and neat (note to self: buy smart yoga pants).  No one really cares what you look like and sometimes this is the best part. Reality bites soon enough as you merge into the line of traffic heading towards the freeway.  You'll soon put your big girl pants again to face real life at home with a head full of memories, a few tired dogs and new hope to help you make it through the week ahead.

Happy New Year

Taken early morning on January 1, 2013 from Orcas, looking towards Lopez. 

The first year and month of 2013 is over. There is no need to resolve anything in 2013 if you are still on the fence.  I have decided it is easier to plow on and do the right thing, especially if you have no real vices to resolve ending.  It is just better this way.

All I want is for 2013 is that it be better than the last.  I want my parents remain healthy and independent; Ernest's visits to the vet be be few and far between; and my new niece or nephew be born healthy. My wish is that TH keeps on striving ahead and thinking of ways to move science information into the new territory and build new collaborations. I want the federal government stay solvent and keep on functioning. I demand that my friends stay insured and employed, and that I find a great job as well.

Yup. I am still looking.

I am trying to challenge myself to write more. I spend a long time thinking as I walk the dog about things that I would like to write about, but am afraid to bore you and maybe me to death.  I have great respect for those who can write and most likely carve out time every day to write. 

You go girls.

Given how things could be, I am doing just dandy and for this I am grateful.

Happy 2013.

3 November 2012

Today I am grateful for my wings, rain hat and favorite traveling partner.

11.2.2012

Gone fishing.

from whence we came

I am starting to collect family stories in a more orderly and formal fashion.  I have heard many of them before. As a child, they both fascinated and bored me to tears when all I wanted to do was go play outside or hang out with my friends.

Now those stories enthrall me and make me realize how much about my parents I don't know or didn't consider was important.   I am honestly in awe of half of what they have done.  This past week I had the incredible pleasure of sitting down with them and hearing the stories, spending time with them and my  mom's extended family.

I am so blessed.

Thought for today