Friday, February 06, 2015

Buy this now - the St. Valentine's Day edition

You could always just buy your true love some bubble wrap to keep the plants warm and toasty, Chelsea Physic Garden, 2015.


I'm not much for St. Valentine's Day as it is gushed and shoved down our throats by my kindred marketers.  I hate watching desperate people flocking to the candy store or into lingerie stores looking for a little something at the last minute. St. Valentine's day is a foreign concept in Iran, but one my mom worked hard to integrate into our childhood.  I loved getting little presents from her - little notes or new pjs.

I was not a terribly popular kid growing up and didn't get tons of cards or had sweethearts in my youth who cared about such things, as a result my feelings about the holiday soured until I met TH. She was skeptical about the holiday as well. Over time we both warmed up to the holiday. For the past twenty plus years,  we've enjoyed some nice dinners, bought flowers or plants near the day and exchanged some lovely mementos that we both still use.

I think on our first Valentine's day she gave me a flat bladed shovel.  Romantic? To me, yes. Practical? Hell yes. I still have that shovel and use it often.

As I walk around the gardens of the Shires, I wonder what I would get a gardener to celebrate the holiday - something that would last and be special. I have spent a little time today listing a few of these. It may be too late to order some of these things for delivery next week, but the gardening season is coming up and lasts a while, so I'm sure they will still be appreciated.

Here's my favorite wash basket that we use for carrying seedlings, shears, and seeds to the garden and fill up with produce on the way back. It is sturdy, gorgeous and goes well with your wellies.

I can't live without my Felcos.  I have to change out the blade occasionally, but these size 6 right handed pruners are by my side or in my skort all summer long.

I cannot get enough of seeds from  Baker Creek Heirloom Seeds, especially these chicories or these Renee's garden sweet peas.

I do wear gloves when I garden and these are the best I've found. They go right into the wash and hang dry. Do yourself a favor and buy two pairs.

If you love a good garden book with some awesome recipes, I highly recommend finding a used copy of this great book by Christopher Lloyd.

If you want to read about an amazing story of gardening and family, pre-order my friend Tara's book The Orchard House and go to her Seattle reading.

That garden spade - it is still worth a million boxes of truffles.

Go out, get dirty and then get romantic.




Thursday, February 05, 2015

Snowdrop Mania

I'm in London for the next few days partially to clear my head, but really to see the snowdrops that are popping up all over gardens in the UK.  I love snowdrops. I have a few different varieties in my garden, but nothing like the crazy number that are cultivated here.

I wish I could take them home, but I can't.

They are some amazing beauties.

Follow me on instagram to see my latest pictures.  Today I visited the Chelsea Physic Garden and got to talk around with the head gardener to hear what he liked to see in the winter garden.  Some of his choices were amazing and gave me some great ideas. He also hit upon something that I have queued up and ready to go for next week - the new hellebores.

Tomorrow, I'm going North to Cambridgeshire to visit Anglesey Abbey and their gardens. I'm really excited also because I haven't been to Cambridge in a really long time.

Saturday, I'm off to Welford Park in Berkshire to see their collection. It is a little crazy to get places like these houses and gardens without a car, but I'm going to give it a go.  It was gorgeous and a little chilly today. I believe Saturday is going to be much the same.

I am debating if I want to add two hours to my visit.  The thing is that even with a tea room, I'm going to be freezing and a little bored. The buses are conspiring against me in this case. If I feel like I was shorted, I'll just come back next year with TH.  Every place I go I wish she was here.

Ack, it is nearly midnight here. Time to hit the hay.

So.Many.Snowdrops.So.Little.Time.

I would share the photos, but they are taking their sweet time to upload, so I'll add them later.

nm





Wednesday, February 04, 2015

Two letters, one sentence.



I really meant to write this post on January 2, but then I got busy with AMS and soon the job thing followed.  I didn’t get a chance to share with you what I believed then and still believe is my “Focus” word for 2015.

That word is NO.

One of my childhood friends stated recently that No is a complete sentence in two letters.

Saying No means that I will not overcommit and under deliver which disappoints both of us.

Saying No means that you have more time in your life for the Yeses that are important and usually come after someone hears you say No.

Saying No does not mean that I’m being selfish with my time, nor being a slacker and pulling my weight.  This year it means I am being more thoughtful about the choices I make, the projects I’m willing to take on and the people I’m going to spend time with in 2015.  To me, by saying No I’m going to do the best that that I can and give what I can give.

I wish I could say it was a more cheerful word like embrace, joy, smile or what what, but it is what it is.

I say yes to that.



Tuesday, February 03, 2015

Monday, February 02, 2015

Sunday, February 01, 2015

A month late



The last month has been a bit of a trial.  I'm still working through it. I'm happy to say I'm healthy as a horse and my family is fine.

My job, however, is not.

I knew working at a startup was going to be risky, but I was willing to take that risk.

I'm happy to take it again.

I learned so much and I can give so much. I just need to figure out the best way to approach my next opportunity.

More later.

I'm challenging myself to write everyday this month. I missed it last month.

nm



Wednesday, January 07, 2015

The day

Has been long and so much to process!

I'm in Phoenix, away from my home, but blessedly with TH and my friends.

I'm happy to be part of this amazing community of climate scientists, meteorologist,  and some of the smartest people in the room.


Thursday, January 01, 2015

2015





The first thing I baked in 2015 was sweet and fresh. I am hopeful that this year will be much the same. 

Sunday, December 21, 2014

Winter's Light


Ernest basset does Rudolph. 



Does a week's absence from writing makes the heart grow fonder? I know I missed writing, did you miss reading?

I'm still battling a cold I picked up somewhere over the Atlantic. I'm very glad it is nearly over. For the first time in a long time, I decided to forgo all social activities and lay low. It's amazing how that helps.

I missed the longest night. I missed decorating many cookies. I missed shopping.

I'm not sure how much I missed shopping.

I hate the frenzy of shopping that happens this time of year.

The panic that sets in because you think you need to pick up a present for someone.  I used to be a person who was completely afraid of offending someone by not buying an extravagant gift or forgetting every possible permutation of relative or distant friend I might run into during the festive period.

I have long given up on such things and I hope as we all get older and hopefully wiser, this is happening to you as well.

Panic, anxiety and guilt are things we don't need to box up and present to others or put ourselves through this time of year.

I'm trying to relax, breathe, not jump to conclusions and stop being my own worst critic when it comes to holiday cheer.

Perhaps being in a good mood and being present is the best thing you can give to anyone this year.




Sunday, December 14, 2014

Sunday Wrap Up


Penguins - all of them are mine. Patrick Roger, St. Suplice, Paris, Dec. 2014.

Discovering the joy of chocolate shavings on buttered toast made with Pain Polaine
Not seeing the top of Tour Montparnasse due to heavy fog
Seeing the Christmas decorations in all the shops without shopping
Stocking up on punitons and salt (that I guess is shopping)
Watching a movie in English with French Subtitles
Being happy to go home because I get to return soon


Friday, December 12, 2014

Happy Friday

Went Paddington hunting -- 


and was marginally successful. 

I highly recommend it.


Wednesday, December 10, 2014

Wordless Wednesday

Too tired to even type.

Musee de l'art modern, Paris July 2014.


I'm off to London tonight.  Wish me luck.


Tuesday, December 09, 2014

Patience and the Parking Place

Sometimes all I need to do is stand where I am to be blessed. - WORD. May 2014. 

This time of year is a test of my patience and I'm sure yours.

Lines are long, people are desperate to get things right, expectations can be high because the holidays are supposed to be perfect. Right?

I can do without all that. I am impatient and I like to get things crossed off my list.  Mainly, I just want you to finish your shopping, go to the car, drop it off, take your shopping cart back, get back into your car, start the engine and drive to your next destination. It is that simple - shop, load, return, leave.

It just doesn't happen like that any more.  Now we do our shopping usually while taking a phone call, pay for our groceries without interacting with the clerks or cashiers,  dump our stuff in our car, get in our cars and .... JUST SIT THERE checking our mail, tweets, stocks and snap chats until we're happily caught up with the world that we just interacted with 10 minutes ago.

There are others who need that parking place.

There are other shoppers who would love to move freely around the store without you blocking the aisles talking about what you are having for dinner.

I have now given up any hopes of getting a parking place by stalking a driver with bags going to their cars. I figure I'll just earn a few more fitbit steps by parking further in an already vacant stall and save myself the aggravation of watching your fiddle in the blue glow of your screen.

I'm not immune to this either, but watching others has made me so much more self aware.

You can either let it go or be like me and just go further.


Monday, December 08, 2014

Top Ten gifts for your dog - From Ernest

Ernest basset esq. and his chicken. 



E is guest blogging today - He dictates and I type.

We are pet crazy here in the USA. Annually,we spend over $500 per household on our pets. I think in Seattle we're especially fond of dogs and my devotion to Ernest the puppy is pretty evident in the number of toys I seem to be tripping over in the middle of the night.

Every year, E gets a stocking full of treats, a squeaky and a small check that goes towards his college fund from my parents.  He has a stocking at home as well and it is always fun to fill it.  There are lots of cool things out there for dogs these days beyond the Nylabone and Chuckit toy to outfit your dog for the year.

Without further ado, I present Ernest's Holiday gift list for your well-appointed hound of a certain age.

1. Bassets get cold in the winter - here's my favorite lounging around the house outfit  - The Teckelklub Fuzzie, its way nicer than your Snuggie. 

2. If you are going to force me to go out in rain, I might as well stay dry with this cool Ruffwear Jacket.   

3. I love a good bed including yours, but you snore.  This bed is as comfortable and the cover comes off for you to throw in the wash - Memory Foam dog bed.

4.  Thanks for keeping me itch free  by bathing me with this awesome shampoo.

5. And safe with a  Buka-lite collar that lights up for those dark mornings and evenings. 

6. Now you are making me eat kale too? Kale treats from our friends at Wet Noses. 

7. 30 minutes of day of lap/cuddle time without you staring at your phone/tablet, its better this way.

8.  Walk me somewhere I can meet and greet other people and get treats and you can get some exercise.

9.  Take me the groomers on a regular basis to get my nails clipped so I can stop clicking on the floor and wake you up. I promise not to bite them.

10.  Donate a bag of dog food to other puppies who are not as fortunate as me - Mudbay taking in collections for 32 different organizations right now.

Happy Howlidays.

Ernest basset esq.




Sunday, December 07, 2014

Sunday wrap up

Garden clean up is both a drag and very rewarding at the same time, January 2014.


300 bulbs planted
many presents wrapped
3 pounds of maple walnuts made
two dogs walked
one baby feted
zero naps taken

It is going to be a long short week.


Friday, December 05, 2014

Buy this now - The travel edition

Fortnum's opened at St. Pancras last year. That isn't such a bad place to shop, is it. 

What I loved about being in Bruges over Thanksgiving Weekend was the lack of frenzied shopping that starts here at  4 pm on Thanksgiving day and goes until 6 pm on Christmas Eve. While the Christmas decorations were up at the Galleries Lafayette on November 10th, Bruges and Brussels were a little calmer.

This year I am trying to stay away from the chain stores and buying from independent sellers where possible. I scour Etsy for things I think TH would like, the kids get a zoo pass (no secret) and something else fun, my parents get their AAA membership (again, no secret).  

While looking around I found these gems.

Map your city and wear it proudly on a skirt. 

Thinking about upgrading your crossbody? 

Need a new dopp kit? 

This is a cool passport case with room for your loyalty cards. 

Bamboo is just not for pandas, iPads love it too. 

There is that Sarah Morris Longchamp tote you need and it folds up for travel. 

I hate carrying more that three beauty items per trip and this fits the bill. 

We are pretty (mostly) good about keeping a journal of our travels. 

If only I was 25 years old again and liked to take selfies, Quartz will give you the low down. I can't choose just one. 

Happy wrapping.



Thursday, December 04, 2014

Beating Holiday Weight Gain


Guilty of enabling many with these wicked gingerbread snowmen.  Recipe likely never to be blogged but I probably should.

If you look on the Interwebs these days - there is a lot of content about holiday eating and weight gain. Some says to enjoy  the season by having another plate of little smokies and peppermint latte because there is a juice fast just around the corner. Others may list hacks to make those holiday treats less caloric and offer coping strategies for avoiding the buffet at the dreaded holiday party.  Both camps will provide sage advice, call on expert opinions and use a stock photo of someone in a sequined Santa hat.

This year I'm trying something different.

I'm upping my cardio gym time by 15 minutes every day between Thanksgiving and New Years to see if that can keep that dreaded Rumaki3 off my body.

If you go to the gym five days a week, another 15 minutes adds up to an extra work out per week. For me, It is not so much the calories burned, but that commitment to trying harder to keep things on an even keel means that I'm making an effort and it may affect my behavior outside the gym.

What do you think? Would you wrench yourself away from a warm bed or the Good Wife for an extra 15 minutes a day if it meant you could maintain your weight throughout the festive period? If not, what do you do?



Wednesday, December 03, 2014

It's starting to look a lot like Christmas

Chestnuts roasting on a 22" monitor.


I love this so much.  What a nice way to brighten up your work day - with a roaring fire, some Frank Sinatra and a ton of code reviews. 

Happy Humpday.


Tuesday, December 02, 2014

The Sweetest Thing - Marquis de Ladurée Chocolate Workshop in Paris



Up Avenue de l'Opera is Foucher.  They do pate aux fruits right. 

A lot of people wax poetically about the pastries and cakes that they find in the bakeries and tea salons in Paris. Me, I'm all about the confectionery. I'd much rather look at caramels, those weird marzipan fruit, the fruit pastes in exotic flavors and the boxes and displays of fine chocolates.

The French love their chocolates and elevate them to a form that I have never seen before. One day a few years ago, I was walking by an abandoned storefront on the rue de Castiglione and noticed that something new was going in. Was it going to be a perfume store? Another designer handbag store? I noticed display cases and the furnishings were so ornate - it looked familiar and yet, so fancy. 


Interior shot taken by me does the store no justice, you have to go see it yourself.

Ladurée, the brand best known for lovely teas, pastries, beauty supplies and the macaron had decided to open a chocolate shop near the Tuileries. Suffice it to say, I was happy to return a few short months later to see it open and full of chocolates with little else, even the pastries were chocolate - chocolate croissants with gold foil, pain au chocolat with chocolate pastry and some of the prettiest boxes of pralines I had laid eyes on. In the back of the store I noticed a few people standing around a big table whisking away at cake batter. They were learning how to make some sort of amazing chocolate tart and I was determined to join them.

Lately, I've been seeking out cooking classes when I travel.  I have had the grand luck of having some amazing instructors and learned some great things. My experience at the Marquis de in Ladurée was in the same league.  I learned a ton about making confections and about myself.

Let's talk about the class.  The website is hard to navigate and although they tell you there are workshops held every Thursday night and Saturday morning, they don't necessarily tell you what you might be doing. It took three web browsers and two laptops to get the pdf version of the schedule to come up for me.


Bonus. Lots of lovely pastries to have for le petit dejeuner. 

I emailed the store and started corresponding Jonathan who coordinates the workshops for the store. I paid my 84 Euros (105 dollars and change) and set my alarm for early.  I wore comfortable clothes and shoes for class and enjoyed the short walk from my hotel to the workshop.  I arrived around 850, and was one of the last to arrive.  We were offered coffee and chocolat chaud and chocolate pastries while waiting for the workshop to start.

Before we set off to work, Jonathan gave us a tour of the store (en francais), but he did some translating for me.  The store is all about chocolate - it has the usual delicious stuff such as a complete range of pralines, their flagship disks with the marquis embellishments in various flavors and chocolate bars that we all covet. They are Ladurée, so expect to see macarons, however the macarons are filled with chocolate ganache instead of your typical fruit and cream flavors and the pastries are all chocolate. It is truly amazing to behold.
Our gracious hosts.

Our instructor was name Aurora and she had been working as pastry chef for a few years. Before we started work, we were given clean aprons and asked to wash our hands. Each person had a station with a recipe, pen and water and tools we would need to complete our project - making chocolates.

This was not easy - skim coat the chocolate, mush in the paste, smooth it out and then skim coat chocolate on the top before cutting into "squares".


The workshop focused on making TH's favorite thing in the world - orange filled chocolates. These were almond paste mixed with orange rind and then dipped in chocolate.  We learned to prep the work surface, how to smoothly put down a layer of chocolate as a base (think skimcoating if you do such work), incorporate the almond with the orange to form a paste and to try and neatly and smoothly set this sticky concoction into a mold.

That took patience, something I lack.

And then we smoothed chocolate on the top, sort of like a crumb coating on a cake. After that dried, the paste was cut into small squares in anticipation of dipping them in chocolate.


They were more like trapezoid or parallelograms.
The thing about the squares was they weren't very square.

The great thing about chocolate, it hides a multitude of sins. It is like the faux-wrap dress of the food world.

Tempering chocolate requires a lot of work, time and elbow grease. Like most things, it needs a little pampering. You overheat it and it is crumbly and burnt and a drop of water will cause it to seize up. Tempering chocolate requires stirring a an even rhythm to keep the chocolate melted, not splashing it up sides so it creates seed for the chocolate to grab onto and solidify. It took me a while to get the hang of it, but it also took three times of reheating the chocolate in the microwave (!) to achieve that beautiful consistency with the lovely glossy sheen.

My final product.  My team loved them and so did TH.

We then dipped the marzipan squares in the tempered chocolate and garnished them with a piece of candied orange.  Those trapezoidal attempts at neat squares started to look much more like squared off chocolates.  The base helped shape the exterior and by the time we were done, things looked pretty fancy.

Ladurée provided us with lovely take out boxes much like the ones they use to package their own chocolates. We were also allowed to keep our leftover almond paste, which I carefully carried home and hope to use soon. It was an amazing morning where I learned a little patience and a lot about chocolate.

The Chocolate Workshops at the Les Marquis de Ladurée are held Fall, Winter and Spring on Thursday nights and Saturdays in their gorgeous store at 14 Rue de Castiglione. If you arrive early I recommend having breakfast at the Castiglione around the corner on Rue St Honore or walk up to Eric Kayser on Rue Danielle Casanova for a quick bite but save room for a pain au chocolat and the chocolat chaud.

Many thanks to Jonathan and Aurora for leading this workshop and to my patient Parisian classmates. I had a blast.

Monday, December 01, 2014

One Month. Thirty Posts.

I need this. Just saying.
Dang that was fun and hard.

I loved it.

I really appreciate all the feedback.

I am not sure I can continue at the pace of NaBloPoMo. The days I was exhausted or sick, it was hard to get enough enthusiasm up to post. I was glad I could do it from my phone.

I have an editorial calendar at work, I need to do the same for this blog.

I promised a few recipes and didn't deliver. I have a bunch of ideas scribbled down and need to start writing and doing a little research.

During the month of November, I flew two Europe twice and went to California once. I am nearly done with travel for the year. I cannot wait to go and come home again. I see so much when I travel that I want to share - places, things I see and things that make me go hmm...

Thanks for sticking it out with me.


Sunday, November 30, 2014

Be Prepared.

Save the date - Strike Action. 

The Belgians are striking. Apparently they love Monday strikes because they are having them for the next three Mondays.

Tomorrow's strike will impact rail routes going to Germany. If you have a meeting in Hamburg, I highly recommend rescheduling. If you are planning to get to London, you are golden. If you want to get to the airport, I suggest booking a car service or cab. Nothing like getting all sweaty walking to the station to find out that the trains are also out of service and then having to fight someone for a cab.
Strikes can take a crap on your travel plans.

The next two strikes are predicted to be more severe. Eurostar services are cancelled, as are local and international services and the airport transportation will be shut down.  If you are planning on leaving on Brussels on the 15th, think again.

I appreciate getting the notice of these strikes.  The Italian railways announce strikes months ahead of time.  I feel like each strike needs a save the date card sent out with the information because you are likely to forget it. I recommend special ordering fridge magnets striking workers of the world for each action or in the case of the Belgians a set of three. They are really cute and handy.

Joking aside, I understand the need to strike and the consideration by those striking to allow others to make alternate arrangements, but does this lessen the impact of your strike?

What if you had a strike action that closed the airport and no one came?

Not always. Be prepared. Carry a good book, your charger, know your rights and always use the bathroom before you board your flight.  
On that note, always check with your transportation carrier ahead of time for strikes, flight cancellations, ticket cancellations (me,twice in this trip) and be a savvy traveler. No one is going to do you favors, even if you are super zirconium status. Your concierge may have taken the weekend off and you may be SOL.

Happy Trails my friends.




Saturday, November 29, 2014

Backing up is hard to do - not

At the Quai aux briques, it is all about the Fish. 


Hello from the land of the waffle.

I was going to wax poetically about my feelings about Christmas markets, but I'll spare you right now.

I take a lot of pictures, some of them are awesome even without Instagram filters, some of them not so much, but I get to make that decision after I look at my pictures on a screen that is bigger than phone. That requires actually getting my photos from off my phone and somewhere secure.

I have a few hard drives that have thousands of photo and music backups, but to be honest, I never use them any more. I do check them on occasion and they seem stable. I do worry about the discs failing as they are getting old. I've experienced the heartbreak of losing physical SD cards and while I can't ever recover those pictures, they memories of the places are still so vivid in my mind.

Backing up these days is not hard to do.

My iPhone photos get backed up to my hard drive, but that isn't fail safe.  Laptops get stolen, hard disks crash and photos get deleted.  I still love Flickr, but I have all but abandoned it because the interface can be clunky.  I never took to other photo sharing sites, other that Instagram.  I love the fact that Instagram integrates with other apps as well.

I'm using Dropbox/Carousel now to upload my camera uploads automatically when I'm connected to wifi.  You can love or hate Dropbox or the cloud,  but now I have the peace of mind that my photos are getting uploaded while I'm traveling.

There are a million places you can store your photos - Evernote, Flickr, Dropbox, Smugmug, Google Drive - some cost and some are free. The important thing is to back them up somewhere. It's not hard and having photos sit on your phone or on a memory card moldering a drawer is just ridiculous these days. View them, share them, critique them and your photography will improve and you'll get to relive the awesome things you've seen on your travels.

What exactly are you waiting for?



Friday, November 28, 2014

Happy Friday from Bruges


Mine was spent thinking about how someone named Eclair could be so disparaging about cupcakes and enjoying multimodal transport to finally arrive in Bruges.

Will I love Walloonlandia more than Brussels is yet to be seen. 

Happy Friday

Thursday, November 27, 2014

Being Thankful


Leave Freely.



Love fiercely.





Breath freely. 



Speak Freely.


Happy Thanksgiving to you and yours.

Wednesday, November 26, 2014

On Ferguson a guest post by TH

I usually don't use this blog to discuss anything other than my mundane life, but watching the protests all over the country and in some cases, the looting that takes place because clearly we need more beer and Red-bull to sustain our marches breaks my heart and TH's.

These are her words, but they are my sentiments as well.

TH  grew up going to Old Oakland every Saturday with her father to do their weekly shopping - deli meats and olive oil at Ratto's, coffee at Peerless and visiting the wholesale produce market well before it was gentrified and hip. Many of these businesses stuck it out in Oakland when others fled for the safer enclaves. They survive today thanks to an influx of new people living and working in downtown Oakland and maybe kids or grandkids of others who grew up shopping downtown.



Alas, Susie, this is not true.  Among the businesses looted in the past two days are Genova Delicatessen, Smart and Final, and a Walgreen's drugstore.  Nearby and in danger are food icons such as Ratto's, Cafe 817, and Bakesale Betty.  These are the places that are truly a part of the fabric of Oakland.  Genova has created amazing sandwiches and ravioli for generations.  Smart and Final provides wholesale and retail restaurant supplies for small restaurants in Oakland's Chinatown and for many other nearby restaurants.  The also sell quart bottles of vanilla extract to us overeager bakers.  Walgreen's brings a drug store to a a very underserved neighborhood.

While it is easy to say "oh insurance will cover their damage", these are institutions that have provided food and pharmacy services to a center city that many institutions abandoned.  They remained and worked to rejuvenate old Oakland and Telegraph Avenue and helped sustain the city's revival.  Their insurance may cover the damage, but insurance is not free.  Their rates go up every time there is such wanton looting.  And even if they are not looted they have to board windows, and lose sales and patronage, time and time again.  Eventually they may well say "enough is enough" and close or leave.  And other small businesses may be less inclined to take the risk of investing in Oakland.  These kinds of small losses truly destroy Oakland's social fabric.

Yup. Small losses grow big.  Save Oakland.

Tuesday, November 25, 2014

Monday, November 24, 2014

Get me off your #$IO# mailing list


 http://www.iflscience.com/technology/journal-accepts-paper-reading-get-me-your-fucking-mailing-list

There is a story going around the interwebs about an article that was "published" in an on-line science journal that basically repeats the same thing in the abstract, introduction, material and methods, results, discussion et al which is "Take me off your effing mailing list".  While the article points out that these new online science journals will take anything for a buck and should be considered disreputable, the premise of the article is solid.

Let me go.  Don't make it hard for me to unsubscribe from your content.

The internet is really a give and take thing - I give you some awesome content you think you need and in return, I demand your email address so that I can send you marketing materials.  Just giving someone your email address is really low currency when you compare it sites that basically demand to know everything about you and your business before allowing you to download their content.  I can't imagine that everyone fills out the information the same way every time, nor do they do so truthfully.

Ask me too many questions and I may end up stretching the truth.

As a marketer, you really don't want that.

As a marketer to B2B you may want a little more information about me so you can have your sales person suss me out, I respect that.

As a person, I ask that you limit the number of questions you ask about my occupation and my goals.

As a busy person, I ask that you make it easy for me to opt-out of any related marketing schlub.

As a busy marketing person, I ask that you don't consider my name and information as a lead until I engage you again. I hate for you to be disappointed.

As a busy marketing person who hates waiting in line and trying to remember why I am getting information from you, I ask that you remind me why you are sending me something.

As a potential lead, I ask that your content be engaging, concise and sincere enough that I'll consider reading past the first paragraph and perhaps click on the link and read further.
Try harder and check your work.

As a person, I ask that if you eff-up when you send me email, that you admit to your mistake and apologize.
Me and Sylvester Stallone. 

As a person I ask that you consider that my gender may not match my name and to spend a little time making sure your marketing automation tools are filling in the blanks.

As both a marketer and a consumer, I demand that you make it easy and clear how to unsubscribe from your literature.  Please don't ask me why I'm leaving, because if you have to ask..... Please do not send me a follow up email to confirm my removal from your list.  Please do not have me sign onto the website to update my preferences.  Just set me free.

My opinion of you and your product may not just be based on your quality or content, it is also based on my ability to decide to leave at will.





Sunday, November 23, 2014

Keep Calm and Panic Later

Hoxton Station, way out there. 

Update - Hyatt has honored our reservation at their other property without any intervention on my part. I love the AndaZ and will talk about why in a new post. 


What to do when the hotel you have reservations at suffers an unfortunate kitchen explosion and has evacuated all guests until they can determine if it is safe or not.


  1.  Be happy that they didn't just say, oops and laugh it off and blame it on a pot of beans 
  2. Be relieved they have moved all guests into neighboring hotels and will not allow for occupancy until the hotel checks out to be safe 
  3.   Be relieved that while one person was seriously hurt, very few suffered injuries 
  4. Realize that your stay is two weeks away and a lot of things can happen in two weeks, so you should chill
  5.  Make alternative plans because even though you know they'll take care of you, you want to take care of yourself 
  6.  Not call the Customer Service line to bitch and moan because you applied an upgrade to your reservation and you will not accept a downgrade 
  7.  Read the frequent flyer thread on the incident with some amusement and realize everyone thinks their crisis is more important than their fellow travelers 
  8. Keep abreast of changes through the hotel's social media streams 
  9.  All of the above I

I'm going with all of the above.


There is too much other drama in my life and I can wait a little longer to make sure my stay details are going to change. Follow @hyattconcierge and @hyattchurchill on twitter to track the status of the Hyatt Regency Churchill reopening.

Saturday, November 22, 2014

Let them eat cake, the Saturday edition

Today I baked two cakes in loaf pans so they could be considered breads, but let's not.

Savory Salami cake and Pain d'epices, to be blogged, for realz.

Then we all sat down and ate them.

My friends are really talented. Top right  - Pain d'epices, Bottom right -Pavlova, Bottom left - Cauliflower Cake, Top left, Victoria Sponge with strawberries, Middle -Carrot Cake with Caramel. Not pictured the Broccoli Cake and the Salami Cake and myriads of jellies and jams.

We ate Pain d'epices, Pavlova, Broccoli Cake, Cauliflower Cake, Salami, Pistachio and Sun Dried Tomato Cake, Victoria Sponge, Carrot cake and all sorts other of good things. All those vegetables count as dinner right? I took a three hour nap after all that cake.

I made this pie a year ago, but it looks nearly the same - that is my friend Leslie Seaton's home made apple brandy and I'm not sharing.  Recipe to be blogged, really, it is so good.

And then spent the next two hours making pie.

All in all a good day.


Friday, November 21, 2014

The Single Payer System

Le Crillon, Dec. 2013. We are so fancy.

I love travel, loyalty programs and  I love eating. These are the three truths. I also love to plan. I would have made a terrible hostel goer or backpacker back in the day.  I am not a seat of the pants traveller either, I like to have a decent idea of where I'm going and what I'm going to see.

I also hate waiting in lines, all of them.

I'm a big fan of online reservation systems that ensure that I don't have to wait in line for food, museum exhibitions and ticket machines that only take exact change. For dining, I use OpenTable as much as possible to make restaurant bookings. I have even been known to fire up the app on the way to a restaurant just to ensure I'm not going to be hanging out in the parking lot with one of those ugly pagers.

Restaurants sometimes run promotions through OpenTable to get people to dine during off hours. Typically a diner earns 100 points for booking through OpenTable, but sometimes that bumps up to 1000 points.  Points start to add up fast when you book them at these odd hours and for those who love their points, it can mean convincing your loved one eating dinner at 545 is really a very late lunch.

What does this have to do with the Single Payer System?  Most of these promos require a party of two to get the 1000 points.  The solo traveller is just as likely to eat either earlier or late, but they don't qualify for the promotion.  Shouldn't we be getting at least 500 points?

I know that the restaurants pay to be part of the OpenTable program and it costs them x number of dollars to give out these points, but who is to say the solo traveller is not going to order a more expensive entree, a better glass of wine and perhaps linger over a cappuccino before heading back to their room to watch Dog the Bounty Hunter?

The same thing goes for restaurants that will not book tables for one. I use the French and UK equivalents of OpenTable to book restaurants and often times they will not take a solo diner.  I end up booking for two and bring my bear to lunch (Kidding, sort of) . Instead I'll sheepishly say that my companion was not going to make it and hope they don't put me next to the bussing station.

I think it is time for the single payer/diner to be recognized.  We can easily just order room service and sit in our pjs, but we choose to adventure out and try the newest kombucha on tap hotspot, so rejoice and give us our damn points for trying.



Thursday, November 20, 2014

Throw back Thursday, the very tired and must go to bed edition

I bought a slide scanner earlier this summer and I am completely driven to scan all that I have to lessen my photo footprint. There will be more on that soon. These are a few of my memories of Rome, shot on film.


Finding beauty in all the right places, Rome 2000.


Passegiata, Rome 1997.



Not to scale, Ghetto, Rome 1997,

Wednesday, November 19, 2014

How to feed a startup


Pecan shortbread dipped in bittersweet chocolate, likely never to be blogged. 

I bake a lot.

This is not a secret.

Every week I bake a few quick breads or a batch of cookies and take them into work. We're not huge (yet), so it is not an onerous task.  It is something I enjoy doing. It gives me a chance to try some new things out to a very appreciative audience who is happy to give me feedback on this week's treat. 

Getting feedback is a great thing. It makes me a better baker and if I make the same batch of cookies again, you get to experience the improved product. If you are lucky, I'll tell you about it the recipe and why I chose to bake it. I may even share the recipe with you and you'll take the cookies to your next potluck. You might decide to share the same recipe with friends via your blog, Instagram or Pinterest that might get spread further through social media and continue this cycle of sharing.  As a cookie baker, you may want to make some changes to make it even better and hopefully you'll include me in the loop and I'll make some of those tweaks to the recipe over time.

Friends, this is how you feed a startup.

Eat, tell, share, rave.

Our product is in beta and I would love for you to try it.   We've developed a web app, ClipCard that connects to Dropbox, Google Drive, Box.net and other apps and let's you see across all of them at the same time from one place.  ClipCard helps me connect the dots and see the relationships between my files and contacts and get things done without spending a lot of time and falling down a rabbit hole of irrelevant searching.

Join at www.clipcard.com

If you sign up, post a comment and I'll be sure to send you an sweet acknowledgement for your help.

nazila